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According to the 2006 hit movie, The Secret, attraction marketing is an extremely simple process. There are three easy steps for chasing down your greatest dreams:
- Ask – Know what you want and ask for it – by creating a clear image of your dreams and visualizing them as being real, the universe will give you everything you could ever wish for.
- Believe- Act as though your dreams are about to come true, even if you have to trick yourself in order to do so.
- Receive – Be open and ready to receive – if you align yourself with the Universe then your dreams will come true.
Unfortunately, this system is utterly useless for freelance writers! You could sit on your butt thinking you’re the king of the world and it will never happen. You could ask to be the richest writer in your city, believe it to be true, and prepare yourself to accept – but nothing will happen unless you actually do something about your situation.
While The Secret was an inspiring movie, it doesn’t provide the tangible answers that can help you today. In the movie, even Jack Canfield talked about “imagining riches” before his book caught the eye of a publisher and went into print – but nothing would have happened if he didn’t take the previous action of actually writing a book!
In my experience, the harder you work the luckier you get! The more you put yourself out there as a freelance writer with marketing and networking, the more success you’ll see in the end.
Instead of following the ask, believe, and receive principles of The Secret – I’d recommend following a different set of rules.
Here are the Freelance Writer’s 5 Laws of Attraction – the five actions you can take right away to attract more projects, more clients, and more money…
1) Create a Website and Blog
If you’re a freelance writer and you don’t have a website and blog (or at least one), then you need to take action immediately.
Hundreds of thousands of prospects exist on the internet, it’s not good enough to have a Facebook account or Elance profile page. You need more!
In order to come across as a professional, you need to set yourself up like one. Your blog will show off your personality while also showcasing your writing ability and your website will provide prospects with a place to find out more about your services. These are must-haves for any freelance writer.
2) Participate on Bidding Sites
The easiest kind of writing project to obtain comes from people that are already looking for a writer.
If you know local companies that actively use freelance writers, submit a proposal or request an interview. If not – hit up the bidding sites (click here for a list – look under “job postings”).
Bidding sites provide a valuable opportunity to establish new relationships with people that hire freelance writers. However, if you take yourself seriously and want to make it in this business, do not try to win on price…it won’t pay off in the end.
3) Create a Sales Letter For Your Services
You’re a writer, so why don’t you use your skills to convince prospects to work with you? As writers, we use our strengths every day to help our clients make a fortune – but how often do we use our writing for ourselves?
By creating a sales letter that can be distributed to key prospects by direct mail or online landing pages, you can attract a lot of work. For a complete blueprint for creating a successful direct-mail package, see Pete Savage’s eBook, $64,000 Direct Mail Self-Promotion Package.
4) Network Online
Before people buy your services, they want to know, like, and trust you. So how does this happen? By building relationships!
You don’t need to meet people face-to-face to get to know them – the internet has plenty of venues for interaction. Blogs and forums are two of the biggest online hangouts for freelance writers, marketers, and prospects!
You already know the blogs I recommend…so here are a few forums to add to that list: Digital Point, The Warrior Forum, CopywritersBoard, and SitePoint.
5) Network Locally
One mistake many web-based freelancers make far too often is to hide behind their keyboards. While I don’t recommend convincing local businesses to use your services if they don’t outsource or even understand the idea, I do recommend building local relationships.
I’ve chosen to have 20% of my clientele based locally; not only do they provide a consistent flow of work, but they also provide me with a chance to get out of the house during my work day.
Instead of sitting around and begging for the universe to give you what you want, get off your butt and chase your dreams! By constantly dedicating yourself to meeting new people, providing quality work, and developing your expertise you’ll discover that success isn’t a secret after all.
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