As a freelance writer you have probably worked with hundreds of clients from many different places. You’ve found clients through bidding sites, local marketing, referrals, and pure luck. Some clients have worked with you for one project while others send you a new job at least once a week.

One of the biggest complaints about freelance writing is the amount of time it takes to find jobs. What would happen if you removed that problem? How great would it be if you never had to look for work?

For many of us, the idea of never having to search for work seems like an impossible pipe dream - but it’s not. Here are three ways to set yourself up for passive marketing - work that comes to you while you sleep.

1. Keep in Touch - If you glance over your client list from the past year, you’ll probably notice that you haven’t made contact with many of them during the past month. By keeping in touch with your past clients, you will be the first on their mind when another project comes around. Your past clients are your ideal prospects because you know that they need freelance writing and you already have an established relationship with them. A few ways that you can keep in touch are emailing, sending a personal newsletter, or giving them a brief phone call.
2. Set Up a Blog - I have had this blog up for just over a week now and I’ve already had the privilege of making a new work contact. Your blog doesn’t just act as a method to communicate with others about what you do, but it also shows others the quality that you are capable of. By adding a “hire me” page, you are showing your readers that they can come to you for work.
3. Ask for Referrals - When you complete a project with a client, old or new, always ask them if there’s anybody else they know that could benefit from your services. If you’ve done a good job for them, they will most likely feel comfortable introducing you to somebody else…Just be careful to not ask for referrals before you’ve delivered quality services.

By keeping in touch with your clients and building long-term relationships, you’ll be able to take advantage of their contact lists as well as your own. It won’t happen quick, but over time you’ll realize that you’re bidding for jobs less and having people come to you for work more often.

The more time you can spend on writing, the more money you make. By limiting your time spent on other activities you give yourself a better chance of becoming a 6-figure freelancer.

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