Our minds are being pitched from every direction: email, TV, radio, billboards, blogs, podcasts, webinars, newspapers, magazines, phone calls, and more. In order for your writing to stick in the customers mind, you need to be able to separate yourself from the noise.

In a world that is competing for brain space, your writing has to stand out. Whether you’re trying to win a bid on Elance, writing a sales letter that sells, or keeping people interested in your blog - you have to be offering something different…people like different.

Here are a few things to keep in mind when marketing your writing services:

• First Impressions - Research has shown that it doesn’t even take 2 seconds to make a first impression. The question is, are you making a good first impression with your readers and potential customers? A good first impression comes across as respectful and confident, while summarizing the key points that you have to offer.
• Confidence - Confidence, not only in your first impression but rather in your entire persona, can do wonders for your freelance career. When you exude confidence in your writing, your clients will be comfortable working with you and trust you at your word. Just don’t make the mistake of being arrogant or cocky, because that will quickly reverse any good favor that you may have earned.
• Front and Center - If you want to attract new clients or earn repeat projects from existing ones, then you’ve got to put yourself front and center. Communication here is key. If you want to stay front and center then you should be blogging, participating in forums, and maintaining constant contact with prospects through email.
• Quality Work - Nothing markets your services better than the quality of work itself. If you do great work, you will have a good chance of earning referrals. If you do horrible work, there’s a good chance you’ll be struggling as a freelance writer. Whether you’re writing for a $50 single-project or a $2000 repeat client, it doesn’t matter…always do your best.

It may take a bit of extra work to properly market your writing, but if you can make your writing services stand out from the pack then you’ll be sure to reap the benefits.

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